Green's 86th Anniversary
Green’s Beverages, a staple in the Southeast since 1937, approached Cyberwoven with a unique challenge: celebrating their 86th anniversary, an unusual milestone. Drawing inspiration from the world of spirits, we reframed the number 86 as a clever nod to 86-proof alcohol, connecting the celebration to their core identity. The campaign leaned into this playful yet sophisticated concept, bringing it to life through branding, digital, and print collateral that captured the history and character of Green’s while engaging their loyal customer base.
Project Details
The campaign’s visual identity fused vintage inspiration with modern appeal, referencing the classic design elements of whiskey and bourbon labels. The anniversary logo featured a wax-seal-inspired mark, evoking the craftsmanship and tradition synonymous with fine spirits. Typography layouts were carefully chosen to mirror the elegance and structure of bottle labels, creating a cohesive look across digital and print pieces. The campaign celebrated 86 years of excellence by creatively transforming an unconventional milestone into a meaningful connection to Green’s rich history and core identity. Copywriting by Keller Foster.
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